Descripción

A pocket bible for the talented and the shy alike to help make the unthinkable thinkable and the impossible possible.
The world’s foremost advertising guru, Paul Arden, offers his wisdom on topics as diverse as problem-solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity: all efforts that can be applied to aspects of modern life. This uplifting and humorous little book offers a unique perspective on the world of advertising and is a quirky compilation of quotes, facts, images, wit, and wisdom, all in an easy-to-digest, bite-sized format. If you want to succeed in life or business, this book is a must-read.