Descripción

Like Underhill’s bestseller, Why We Buy, this is a pleasurable and informative book on how we shop that surprises and tickles. Like Bill Bryson’s Walk in the Woods, which took readers up the Appalachian Trail, this book takes readers to a place they know much better: the shopping centre, the place where people meet. Nothing exemplifies shopping more than the mall or shopping centre. It is the US’s gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out. It is where fashion trends are made dreams are constructed, and many people find their first jobs.
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